India’s dessert market is evolving rapidly as consumers increasingly look for unique and indulgent food experiences. Hyderabad-based startup Krimmy Thickshakes is tapping into this trend by transforming traditional thickshakes into rich dessert-style treats inspired by classic Indian sweets.
Founded by entrepreneur Reshaf Khandelwal, the brand has created a distinctive identity by blending nostalgic Indian flavors with modern dessert innovation. Today, Krimmy Thickshakes operates nine outlets across India and is exploring strategic investments to support its next phase of growth.
Turning Thickshakes Into a Dessert Experience
Krimmy Thickshakes was built around a simple idea: a thickshake should not just be a drink but a complete dessert experience.
The brand focuses on crafting thick, creamy shakes that are rich enough to be enjoyed with a spoon. Instead of offering conventional milkshakes, the company introduces dessert-inspired thickshakes that combine premium chocolates with beloved Indian sweets.
Popular flavors include:
- Motichoor Laddu Thickshake
- Kaju Katli Thickshake
- Rasmalai Thickshake
- Strawberry Biscoff Thickshake
- Lotus Biscoff Thickshake
This fusion of nostalgia and indulgence helps the brand stand out in India’s growing dessert market.
Shark Tank India Recognition
Krimmy Thickshakes gained nationwide attention after appearing on Shark Tank India Season 5.
The brand’s innovative dessert concept and its viral Choco Bar Thickshakes attracted strong interest from both the investors on the show and viewers across the country.
The episode continues to generate discussions online, which has significantly increased the brand’s visibility among dessert lovers.
The Founder’s Journey
Krimmy Thickshakes was founded by Reshaf Khandelwal, who originally comes from Rayagada, Odisha.
After completing his education at GITAM University in Visakhapatnam, he pursued entrepreneurship with the goal of building a distinctive dessert brand.
The idea for Krimmy Thickshakes took shape during the COVID-19 period, when Reshaf decided to turn his long-held vision into reality despite personal challenges and uncertainties.
His wife Ruchita Khandelwal played a crucial role in supporting the venture. Her involvement in operational decisions and constant encouragement helped the brand overcome early challenges.
Overcoming Early Startup Challenges
Like many food startups, Krimmy Thickshakes initially faced difficulties in educating customers about the concept of thickshakes as desserts.
To build awareness, the brand launched a four-day free thickshake trial campaign. This helped introduce the product to customers and generate word-of-mouth marketing.
A turning point came when the startup received attention through a blog feature, which significantly increased customer interest.
Following this momentum, the team focused heavily on digital marketing and social media, helping the brand reach a wider audience.
A Menu Designed for Indulgence
Krimmy Thickshakes offers a wide range of dessert beverages and sweet treats.
Its menu includes:
- Indian sweet-inspired thickshakes
- Fruit-based thickshakes
- Dry fruit blends
- Dark chocolate variants
- Oreo-based creations
- Premium cold coffees
- Hot melting brownies
- Rich hot chocolates
Among its most popular offerings are the viral Choco Bar Thickshakes, including Mango Choco Bar, Hazelnut Choco Bar, and Almond Choco Bar.
Expanding Across India
Krimmy Thickshakes has steadily expanded its presence across India’s dessert and quick-service restaurant (QSR) market.
Currently, the brand operates nine outlets, including:
- Seven outlets in Hyderabad
- One outlet in Kolkata
- One outlet in Raipur
This expansion demonstrates the brand’s ability to replicate its dessert experience while maintaining consistent quality.
Strategic Growth and Expansion Plans
As the company enters its next phase, Krimmy Thickshakes is exploring strategic investment opportunities to support nationwide expansion.
Rather than focusing only on traditional franchising, the startup is looking for partners who share its commitment to quality and customer experience.
All outlets operate under centralized guidance, and the company conducts operational audits every three months. This process helps maintain consistency in taste, service, and brand standards across locations.
Conclusion
Krimmy Thickshakes is redefining how consumers experience desserts in India. By transforming thickshakes into indulgent, spoon-worthy treats inspired by Indian sweets, the brand has built a unique position in the competitive dessert market.
With growing popularity, national recognition, and plans for strategic investment, Krimmy Thickshakes is now preparing to scale its presence and become a major player in India’s expanding dessert and QSR industry.
