Legend of Toys Secures Fresh Funding
Toy startup Legend of Toys has raised ₹21 crore in a pre-Series A funding round with participation from several investors, including:
- Singularity Early Opportunities Fund
- Veltis Capital
- Enzia Ventures
- DeVC
- Atrium Angels
- Stride
The startup plans to use the fresh capital to accelerate expansion across products and markets.
Building a Character-Led Toy Brand
Founded in 2024 by:
- Afshaan Siddiqui
- Vinay Jaisingh
Legend of Toys is building a character-led premium toy brand focused on interactive and performance-based products.
Its strategy combines:
- Product design
- Storytelling
- Community building
- Customer engagement
The company aims to create stronger emotional connections with consumers beyond traditional toys.
Product Portfolio and Categories
The startup currently offers a range of premium remote-control and collectible products.
Its portfolio includes:
- RC Drift Cars
- Off-Road RC Trucks
- 1:64 Tabletop RC Drift Cars
- High-Speed RC Cars
Products are priced between:
- ₹1,599 and ₹8,799
The company targets consumers looking for higher-quality and enthusiast-focused toy experiences.
Expansion Plans
The newly raised capital will be used across multiple growth areas:
Key Focus Areas:
- Expansion into new play categories
- Consumer marketing initiatives
- Digital business expansion
- Manufacturing scale-up
- International market entry
The startup is also looking to strengthen its presence in premium toy segments.
Strong Early Growth Indicators
According to the company, Legend of Toys has shown rapid growth in a relatively short period.
Growth Metrics:
- Achieved ₹30 crore ARR within 18 months
- Growing at 20% month-on-month
- D2C business reportedly showing positive unit economics
These numbers indicate early product-market traction.
India’s Growing Toy Industry
India’s toy ecosystem has witnessed significant changes over the last decade.
According to government data:
- Toy imports declined by 52%
- Toy exports increased by 239% between FY2014-15 and FY2022-23
The shift reflects increasing domestic manufacturing and growing demand for locally built brands.
Funding Momentum in Toy Startups
The toy and children-focused startup sector has recently seen increased investor interest.
Recent developments include:
- The EleFant raising $1 million in pre-Series funding
- BIDSO securing ₹63 crore in Series A funding
The trend signals growing opportunities in India’s evolving consumer products market.
Final Thoughts
Legend of Toys’ latest funding round highlights investor confidence in premium and experience-driven toy brands.
By combining storytelling with product innovation and community engagement, the startup is attempting to build a differentiated position in India’s toy market.
As consumer preferences continue evolving and local manufacturing gains momentum, specialized toy brands could see significant opportunities both in India and internationally.
