BRND.ME Moves Toward Public Company Status
E-commerce roll-up platform BRND.ME, formerly known as Mensa Brands, is preparing for its next growth phase by converting into a public company.
The company has passed a board resolution to remove the “Private” tag and rename itself Mensa Brand Technologies Limited, signaling its intent to move toward an initial public offering (IPO).
IPO Plans Take Shape
BRND.ME is reportedly planning to launch its IPO within the next 12 to 18 months.
This transition follows a broader trend of Indian startups restructuring their corporate setup in preparation for public listings. As part of this process, BRND.ME has also shifted its domicile from Singapore to India, with approvals from regulatory authorities in both jurisdictions.
The move is aimed at aligning the company with Indian capital markets and regulatory frameworks ahead of listing.
₹300 Crore Debt Raise Through NCDs
In addition to IPO preparations, BRND.ME is strengthening its financial position by planning a ₹300 crore debt raise.
The company’s board has approved the issuance of:
- 3,000 non-convertible debentures (NCDs)
- Face value of ₹10 lakh each
The funds are expected to be raised from investors including JM Financial and other participants.
This capital will likely support operational expansion and strengthen the company’s balance sheet ahead of its public market debut.
Business Model: Scaling Digital-First Brands
Founded in 2021, BRND.ME operates as a brand aggregation platform, investing in and scaling digital-first consumer brands.
The company focuses on categories such as:
- Fashion
- Home and lifestyle
- Beauty and personal care
- Food and wellness
Its portfolio includes brands like MyFitness, along with several other consumer-focused businesses.
Global Presence and Expansion Plans
BRND.ME has built a strong international footprint, operating across:
- India
- United States
- Canada
- Middle East
- Europe
The company is currently present in 16+ international markets and is exploring expansion into Southeast Asia as part of its growth strategy.
Financial Performance and Growth Targets
The company has demonstrated significant scale in a short period.
Key Financial Highlights:
- FY25 Revenue: Approximately ₹1,500 crore
- FY26 Target Run Rate: ₹1,700–₹1,800 crore
- Achieved adjusted EBITDA profitability
- Operating cash-flow positive
These metrics indicate improving financial discipline as the company prepares for public markets.
Funding History and Unicorn Status
BRND.ME has been one of the fastest Indian startups to achieve unicorn status.
- Raised $135 million in Series B (November 2021)
- Achieved unicorn valuation shortly after launch
The company’s last funding activity was a ₹48 crore debt raise from Stride Ventures in April last year.
Part of a Larger Trend: Reverse Flip to India
BRND.ME’s domicile shift is part of a broader trend among Indian startups preparing for IPOs.
Several companies have moved their headquarters back to India, including:
- PhonePe
- Zepto
- Meesho
- Razorpay
- Groww
- Flipkart
This shift reflects increasing confidence in Indian public markets and regulatory clarity.
Final Thoughts
BRND.ME’s transition into a public company, combined with its planned ₹300 crore debt raise, signals a clear intent to enter the public markets with a strong financial and operational foundation.
With a diversified brand portfolio, global presence, and improving profitability, the company is positioning itself as a key player in the evolving D2C and brand aggregation space.
Its upcoming IPO will be closely watched as another milestone in India’s growing startup-to-public-market journey.
